Porsche - Gone with the wind!

You can feel the pulse of the pavement racing like a runaway horse. The subways are steaming and the skin of the street is gleaming with sweat. You see it like a summer dream and it’s the answer to every prayer that you’ve ever said. From the stables of Stuttgart, it sashays in, representing a heritage that combines the doable with the seemingly impossible. Elegant in both form and function, it is a powerful name with performance to match. It is Porsche.
Sporting a complex system of aerodynamics and the simplest of ergonomics, Porsche defines the meaning of automotive styling and technology, having achieved so much, that it represents far more than just an unmistakable trade name. Generic takes on an all new meaning, when a flooded sports car market, still brings to mind, on recall, one name – Porsche! Simplicity worn with grace is elegance and no one wears it better than them! The brand thus embodies the epitome of sporty driving and thinking.
Designed to bring the thrill of the racetrack to the road, it also moves from the road to the racetrack with the ease of a river flowing into the sea.
In today’s world of conspicuous consumption, India is no exception in the usage of foreign goods. Especially German ones. From a pin to a pencil; from an eraser to a stapler; from a punch to a pen; from an idea to a dream; from a status to a symbol. Beyond the front pages, German goods are a reality that touches our lives in ways most of us never stop to think about. But then again German cars are something few will remember to forget, because quintessential is not a word that will ever come to mind when thinking of a Porsche.
The joust for hegemony of the sports car market is the stuff of legend, but the outcome will be shaped less by intrigue than the raw facts. It is apparently beyond the limits of journalistic restraint to tell the story of one of the most legendary and dynamic car companies in the world - Porsche, as anything but a breathless spy thriller! The tale begins in 1900 with the Lohner-Porsche Electric Car at the Paris Expo and takes off under the direction of Ferry Porsche, on June 8, 1948 when the first sports car bearing the name Porsche was born: the 356 Roadster. It then warns that the diplomatic intrigue continues with their journey and foray towards becoming the world wide synonym for sports cars. Porsche relishes its role as David amongst the Goliaths in this world. The tale is no less true for being so well worn, but now there is something truly new to say. It’s too early to declare the game over. After years of loop holed wrangling, the Great Game is starting to yield clear international and corporate winners. From originality to emotion, from concept to reality, the chapters of this present continuous tale go on. Every book has its own opening lines. Some good, some not so. This tale had a fantastic opening which it will always be remembered for – Tradition is compelling! Porsche is a living tradition and if its name carries a commitment, so do the values it embodies. As the chapters of this book unfold, people sit up and realise there is more to the tale than just the words P-O-R-S-C-H-E!
Get ready for a white knuckled adventure where you will need more than just your survival skills. Keep your eyes on the road. Carry plenty of water for the ride, because you’ll find yourself thirsting for more than just a spin in the sun. So don't look for road signs, tour guides or a steady pace. It won't happen that way. Because you’ve moved out of the frying pan and into the fire.


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Pas a Pas se va luènh